✨ Concept
A new concept for Brussels
🍷 Selection
Natural wine and meaningful objects
💬 Signature
“A place where beauty meets responsibility”
📍 Quartier
Ixelles — Flagey
A Boutique Where Beauty Meets Sustainability
A place where beauty meets sustainability.
At Lära Concept Store, every object and every bottle tells a story. We believe an object can be beautiful, useful, and meaningful all at once.
We select creations that respect nature, celebrate human craftsmanship, and inspire a slower, more conscious way of life.
Blending ethical design with natural wine, Lära is a space for discovery, connection, and meaning.
— Official text from the laraconceptstore.be online shop
Watch: Six Months of a Dream in Flagey
The recap video of Lära’s first six months — published by Lara on her official Facebook page. Watch directly on Facebook
Meet the Founder: An Interview with Lara
A mini-interview based on Lara’s public posts on her official Facebook page and her @lara_conceptstore Instagram account. Quoted phrases are translated from French; the original wording appears in the French version of this article.
Why Leave a Career in Law for a Brussels Boutique?
"I left the world of law to open my concept store… and it was the best decision of my life!"
Lara dared to do what many only dream of: leaving a clear-cut career path to follow her intuition. This was no whim—it was a well-thought-out, designed, and financed project. Today, in Flagey, she welcomes her customers with the same smile you can sense behind every social media post.
Why Choose the Flagey Neighbourhood in Ixelles?
Because Flagey is the beating heart of Ixelles: the ponds, the Sunday market, the café terraces, the local life that never stops. Lära fits into this neighbourhood like a living gallery—a place you might enter to buy a candle but leave with a bottle of natural wine and a good conversation.
What Makes Lära an Ethical Concept Store?
“A place where beauty meets sustainability.”
At Lära, every item is hand-picked. No anonymous industrial manufacturing, no imported surplus stock. Belgian and European artisans, terrazzo, linen, ceramics, and natural wines sourced from dedicated winemakers. Meaning before volume.
The Founder’s Personality in Three Words
"I live every day as if it were my last, so you’ll rarely (if ever) see me without a smile!"
Sunny, bold, and free. And—a detail that matters—smitten with her cat, whom she kisses “4,000 times a day”.
A Message for Aspiring Entrepreneurs in Brussels
“If my concept store speaks to you, if you love life (and cats are a bonus), you’re in the right place!”
Translation: be bold. Brussels needs young entrepreneurs like Lara, who prove that you can run a local business with taste, meaning, and a lot of heart.
Three Personal Things to Know About Lara
Behind the boutique is a person with her own dreams, energy, passions, and daily smile. Lara opened up on her Facebook page—we’re sharing her words, translated from French, because they perfectly capture her spirit.
A Look Inside the Shop Near Place Flagey
Walls clad in wooden slats, light linen shelves, a curved white island: Lära feels like a living gallery. Here you’ll find ceramics by Belgian potters, terrazzo boards with cobalt blue flecks, artisanal candles, handmade tableware—and, in wooden crates on the floor, natural wines sourced from dedicated winemakers.
What Can You Find at This Sustainable Design Store?
- 🍷 Natural wines selected from dedicated winemakers (France, Italy, Belgium)
- 🏺 Artisanal ceramics by Belgian potters
- 🪨 Terrazzo pieces (boards, trivets, accessories)
- 🕯️ Handmade candles and home fragrances
- 🌿 Tableware in linen, wood, and stoneware—all handmade
- 🎁 Custom gift boxes
🛒 The Online Shop: laraconceptstore.be — free delivery in Belgium on orders over €100.
A New Wave of Female Entrepreneurship in Brussels
Plan Your Visit to Lära Concept Store
- 🏠 Lära Concept Store — Flagey / Ixelles neighbourhood
- 🛍️ Online Shop: laraconceptstore.be
- 📸 Instagram: @lara_conceptstore
- 📘 Facebook: Official Lära Concept Store Page
- 🎬 6-Month Recap Video: Watch the Facebook Reel
- 🚚 Free delivery in Belgium on orders over €100
