Here we go! On Thursday 24 September 2026, Odoo Experience opens at Brussels Expo on the Heysel plateau. Three days of what the organiser calls “Europe’s biggest tech & business event”, with free entry.
A giant fair in numbers
- 400+ exhibitors and 400+ talks
- 7 master classes and 4 live concerts
- More than 45,000 attendees expected
- Opening keynote by founder and CEO Fabien Pinckaers, unveiling Odoo 20
According to L’Echo, the fair costs €4.5 million, a small part of a €120 million marketing strategy, including €27 million for billboards.
Who is on stage?
Announced on the official site: Eden Hazard, former Red Devils captain, triple Olympic champion Nafissatou Thiam, creator Inoxtag, Micode, Hugo Travers (HugoDécrypte), Simon Puech, Average Rob, athlete Cynthia Bolingo, Jean-Charles Samuelian-Werve (Alan) and Rolf Driesen, CEO of Deloitte Belgium.
Odoo, a Belgian success story
Founded in 2002 in Walloon Brabant, Odoo develops an open-source suite of business apps: accounting, CRM, e-commerce, inventory, HR, website… In September 2025 the company was valued at €7 billion with 6,500 employees, 1,500 of them in Belgium (La Libre). Forbes Belgium reported a target of €1 billion in revenue by 2027.
Practical info
- Dates: 24 to 26 September 2026
- Hours: Thursday and Friday 9am–6pm, Saturday 9am–5pm
- Venue: Brussels Expo, Place de Belgique 1, 1020 Brussels (Laeken)
- Contact: experience@odoo.com
How to get your ticket
Register on the official event page, then show your confirmation at the entrance.
- Basic Pass: free — talks, exhibition and workshops (no catering or evening events)
- Premium Pass 1 day: €155 online, €185 on site
- Premium Pass 3 days: €255 online, €285 on site — meals, 2 evening parties with open bar and 4 concerts
- CEO Pass: €480 — Premium benefits, Thursday lunch with Odoo’s leadership and CEO lounge
Early-bird prices ended on 28 February 2026. Check availability on the official site.
